It reminds me of a story. We celebrate a Universal Day of Pink, where we basically ask our allies to wear pink in April to show their support for the LGBTQ+ community. And we’ve had offices where you would expect, because of the legítimo landscape or even just the cultural landscape of the country that they’re in, you would expect them to be LGBTQ+ friendly. But what we found in some of our surveys is there’s a couple offices where it stood trasnochado Campeón surprising that that they weren’t.
Having an inclusive culture is incredibly important to employees. If you don’t have an inclusive culture, you’re leaving talent on the table.
Aveda: “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.”
Diane Brady: Well, and I wanted—I know we have to sum up—and so what’s interesting, I’ll just share a personal experience, is we tend to look at these issues in the context of the people who are living them. And it’s a much wider ecosystem.
Your company constantly evolves and grows, so your mission statement must reflect those changes. Some signs that it’s time to hit refresh on your mission statement include:
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And I joke that most of us like to mentor and sponsor “mini-me’s,” or people who remind us of ourselves when we were their age. The problem with that is, if you have a nondiverse senior-leadership team, More website traffic guaranteed it just becomes self-fulfilling if you don’t actively break that cycle and encourage folks to mentor and sponsor folks different from themselves.
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Diane Brady: And I think about the importance of having allies. That’s one thing that has been driven home to me by the Black Lives Matter movement, and I think about it in the context of LGBTQ+.
A good mission statement clearly explains why you exist and what your organization’s purpose for existing is. A company mission statement also expressly states who you serve and how potential customers benefit from your work.